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All Journal WIDYAKALA JOURNAL ARKESMAS [Arsip Kesehatan Masyarakat] JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) KACANEGARA Jurnal Pengabdian pada Masyarakat JIEMS (Journal of Industrial Engineering and Management Systems) Journal of Business and Applied Management INTEGRITAS : Jurnal Pengabdian Jurnal E-Bis: Ekonomi Bisnis Jurnal Pengabdian dan Kewirausahaan The Indonesian Journal of Community and Occupational Medicine Occupational and Environmental Medicine Journal of Indonesia
Wibowo, Suryo
Institut Bio Scientia Internasional Indonesia
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Journal : WIDYAKALA JOURNAL

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Generation Z's Determinants for Using Online Food Delivery in Jakarta Michael Christian; Suryo Wibowo; Sunarno Sunarno; Rima Melati; Fitriana Titis Perdini
WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 10, No 1 (2023): Urban Lifestyle and Urban Development
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/widyakala.v10i1.701

Abstract

One of the Indonesia's leading online food delivery services is Shopee Food. It has competed with other big players. This application has caught the attention of users, even those from the Z generation, who are known for their easy-to-move characteristics and are close to technological applications but sensitive to user experience. This generation's convenience is influenced by many factors. This study analyzes the factors that influence attitudes and behavior for sustainable use of this application in Jakarta. Quantitative data is collected using a survey and questionnaire. This PLS-SEM modeling study shows that after using the service in this application, the user's hedonic motivation must be followed by comfort and usability. The user will evaluate the post-use usefulness of the previous experience to form an attitude toward the next perceived experience. Behavioral intentions toward sustainable use are encouraged. This study highlights the importance of usability and ease of use in determining user comfort. Generation Z does not easily form positive usage attitudes until the benefits of the next experience are the same or better.
Co-Authors Afrionaldi Suparman Ahmad Fuady Ambar Roestam Ambar W Roestam Amilya Agustina Aria Kekalih Aria Kekalih Artanto, Ardi Bernath Siagian Christian, Michael Dewi Sumaryani Soemarko Dewi Yunia Fitriani Fitriana Titis Fitriana Titis Perdini Fitriana Titis Perdini Fitriana Titis Perdini Harsono, Hasto Henilia Yulita Henilia Yulita Herqutanto Herqutanto Herqutanto2 Indah S. Widyahening Indriyarti, Eko Retno Izzatul Abadiyah M Ilyas Monintja, Keyne Christa Muchtaruddin Mansyur Muhammad Ilyas Nuri Purwito Adi Prasetyo, Aditya Agung Rima Melati Rima Melati Rima Melati Sander, Ongky Alex Sudadi Hirawan Sulistomo, Astrid Sunarno Sunarno Sunarno Sunarno Susanty Dewi Winata Taufik, Feni Fitriani Vina Apriyana Winata, Vera Yustinus Yuniarto Yustinus Yuniarto